Firefox tests a built-in checker for fake reviews

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Mozilla is testing a new built-in “Review Checker” feature for its Firefox browser that measures how reliable a product’s customer reviews are. The experimental facility was initially seen By MSPowerUser, And Byron Jordan, Firefox’s senior director of product management, confirmed in a statement that the company is testing the functionality “with a limited audience in the United States.” the verge,

Firefox’s Review Checker is now preparing to give users tools to remove unreliable reviews. Screenshots posted by MSPowerUser Show how the tool is accessible via the price tag icon in the browser’s URL bar, which brings up a sidebar with details on the current open product page. The tool assigns a grade to product reviews based on how reliable it considers them, assigns an “adjusted rating” out of five stars by “removing unreliable reviews”, and extracts some highlights from existing reviews.

The review checker feature is powered by Fakespot’s technology, Mozilla acquired a company earlier this year, Mozilla said when announcing the acquisition, “The company uses a sophisticated artificial intelligence (AI) and machine learning (ML) system to detect patterns and similarities between reviews, which are most likely to be misleading. ” It planned to integrate the technology into its browser “to make Firefox customers best equipped to avoid misleading reviews.”

Fakespot already offers its own review checking services through its websiteExtensions for browsers like chrome And safariAnd iOS And Android Apps. When Mozilla announced the acquisition, it said that FakeSpot would continue to work “on all major web browsers and mobile devices”. But being offered as a built-in Firefox feature could be a huge promotional boon for FakeSpot, and bring it to the attention of many more users.

Although it is currently testing the feature, Mozilla’s Jordan says the company has not yet announced an official release date for the feature. “We’ll continue to test and see if this is one of the ways we can help improve people’s online experience,” he said in a statement.

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